Disillusioned by the by the slumping stock market and the war, business-people are sometimes slow to act in relation to pushing their products. Inadequate advertising avenues and situations beyond our control and the need to feel like you are attempting to prosper -along with many other factors- business-people are frustrated with the slowing down of the economy.During rough times it is vitally important to step up marketing, says Jay North, author of Grow Yourself Rich. Even more so than during normal business situations. For instance business people saw the war coming months ago and that was the time to step up sales and marketing out flow to help insure business survival and the cash in the covers. But for most they delayed and are now suffering the consequences, IE; huge slow downs and cut backs.

People who start their own businesses usually have the skills to run the business. Whether it be a gift shop, skating rink, greenhouse or multinational corporation, they are good at doing the research before beginning their endeavor. What they sometimes don’t realize is they will be spending as much as 50% of their time and efforts on marketing!

Marketing and salesmanship will be the deciding factor of a business’s success or failure, and having the right skills can build and maintain any size business one wishes to pursue.

Most business owners believe buying expensive broadcast or print advertisements are the only way to promote their business. The new book Grow Yourself Rich, by 30-year marketing veteran Jay North teaches valuable public relations and marketing tools for multimedia inexpensive advertising options and other tools of the trade.

Grow Yourself Rich isn’t a heavy marketing manual that you need a marketing degree to understand. This book is written for the lay-person who needs to know the ropes and for the seasoned business-owner who could use some fresh insight, inspiration and perhaps a few new tricks under their hat.

Jay North began his marketing career by procuring over $6 million in sales in the beauty salon business. He and his (now deceased) wife, Pamela, went on to earn millions more on a 2-acre farm they called Paradise Farms. They were the first to delve into the now-popular organic farming business, and were the first to offer many herbs and edible flowers to the international marketplace. They became world-famous known as the Edible Flower Children, appearing on the Today Show, the Tonight Show and in many newspapers and magazines, such as the New Yorker, Newsweek, and People. All this success happened because Jay learned how to promote their endeavors.

Jay has also worked in the music promotions business, as well as with charities and non-profits such as Project Bluebird and with the Blackfeet Indian Tribe. His knowledge doesn’t come from a marketing theory or textbook, but over 30 years of real-life experience.

His ideas and insight can help anyone in business for themselves. “My number one true desire is to help businesswomen/men succeed in business, if my book does that then I will have succeeded”; said Jay. It is a breath of fresh air for the business owner struggling through a slumping economy and facing perhaps worse in the face of what could be a long war that someone really cares about your survival and prosperity.

Business-people, put on your marketing hats, and let’s make a fortune, even in rough times!

Click Here to purchase a hard copy of Grow Yourself Rich from Amazon.